Barbiecore: Inside the pink trend

 Barbiecore: 

Inside the pink trend

The making of Barbie

        The first Barbie doll was created in 1959 by Ruth Handler. Ruth recognized that at the time the market was full of baby dolls which only allowed girls imagine themselves as their mothers. This is the reason why Ruth decided to invent a doll that would take different roles and could teach girls (and her own daughter) that they have the choice to be anything that they want in the future. Barbie's design was modeled after the Bild Lilli doll, which was initially aiming to an older audience, although later on kids enjoyed playing with her.  Lastly, Barbie over the last 60 years has taken over 250 different occupations, from princess to president to astronaut. 

Barbie always represented the fact that a woman has choices - Ruth Handler, creator of the Barbie doll

Barbie's influence in pop culture

        The Barbiecore aesthetic has heavily influenced pop culture. In the cinema world the Barbie aesthetic appears in the costumes of many films like Clueless, Mean Girls and Legally Blonde. In these films the leading female characters wear girly clothes mostly in pink. Moreover, many celebrities such as Britney Spears, Ariana Grande, Avril Lavigne, Paris Hilton and Nicole Richie. Finally, the trend has overtaken both the fast fashion and high fashion world. For example, Pierpaolo Piccioli's 2022 collection for Valentino had all-pink outfits. The doll's influence can be easily noticed in Jeremy Scott's Spring/Summer 2015 collection for Moschino.

Valentino pink bag

      The Barbie movie

          

        However, more recently, the highly anticipated movie has embraced even more the pink and girly aesthetic. The cast of the movie has been wearing outfits accordingly during the premiere, sparking conversations. This led to fans dressing in all-pink outfits in order to go and watch the movie, while posting their outfits in social media. Furthermore, #Barbiecore has reached over 7.9 million views on TikTok.

Margot Robbie and Ryan Gosling attend the European Premiere in London 

How to own the Barbiecore trend

            1.Find the shade of pink that suits you! (like bubble gum pink, hot pink, blush)

          2. Makeup: essential is pink eyeshadow and a lip gloss.

               3. Hair: for the ultimate Barbie look choose a ponytail or a half up half down look, also feel free to add accessories

        4. Have brightly colored nail polish (preferably a shade of pink)

5. Complete the look with pink high heels!